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Vice President, IBG Marketing

DBS Bank Limited

Details

Posted:

February 20, 2021

Location:

Salary:

Open

Type:

Full Time

Business Function
Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.
Responsibilities

Support Head of Marketing to develop and implement marketing and branding strategy for IBG HK
Greater Bay Area - Work closely with China on-shore team to lead our brand building, lead acquisition and customer engagement activities for Greater Bay Area
Large to Mid capital portfolio - Prepare and deliver a 'insight-led' program of thought leadership for clients and communities
Deliver integrated and contextualised segment and product marketing programs to drive the launch and commercialisation of key products and digital solutions;
Direct and manage a calendar of data-driven experiences through proprietary and sponsored events for our clients and communities;
Engage digital marketing and social media to drive awareness, acquisition and advocacy;
Partner with Group Strategic Marketing and Communications to shape external perception through interviews and press statements, and to ensure marketing programmes are executed in line with global brand standards;
Drive an Awards strategy across the business, amplifying wins both externally and internally;
Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
Able to make use of data to make informed decisions in optimizing marketing effectiveness across channels (including own media, paid media, online & offline) to maximize marketing ROI
Develop a holistic marketing calendar across departments to optimize our branding and business opportunities
Build strong partnership with market players and marketing agencies to enhance the brand building of IBG

Requirements on Experience:

At least 15 years of experience in B2B marketing, preferably in the financial services industry;
A successful track record of developing and delivering successful marketing strategies and campaigns;
Excellent writing skills (English & Chinese) and an eye for design;
Proven analytical capabilities and a "data-driven" mindset;
Ability to work towards challenging deadlines;
Specific experience in digital marketing, content marketing, and social media;
Proven ability to plan and manage budgets

Education / Qualifications:

Degree holder in Marketing / Business Administration or other related discipline

Core Competencies:

Strategic mindset with can-do attitude
Confident with good command of both written and spoken English and Chinese (incl. Mandarin)
Strong inter-personal skill to work with various internal and external partners

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.

Internal Number: 10308676

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Vice President, IBG Marketing

DBS Bank Limited

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