• Develops and defines the overall marketing approach for market or segment specific programs, and ensures alignment with Business Objectives. Responsible for overseeing multiple projects simultaneously, from scope definition to creation to retirement of solution. Analyze program results, tracks results versus goals and revises program elements to improve results.

  Minimum Qualifications

  • Bachelor's degree required, preferably in business or marketing
  • Rockwell Automation will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.

  Desired Qualifications

  • Prior experience launching new software products and solutions and creating end-to-end marketing plans.
  • Expert in creating high quality marketing material including messaging guides, cheat sheets, demo videos, case studies, eBooks, Whitepapers. Also, experience working with external agency to create compelling content.
  • Experience with modern marketing techniques - Account Based Marketing (ABM), Revenue Marketing. Experience launching and marketing cloud-based offerings and operationalizing subscription-based business models.
  • Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
  • Motivated self-starter and a high-energy individual who thrives on working in the complex and challenging environments of a rapidly evolving business
  • An MBA or advanced degree in business management or marketing is desirable

• SUMMARY OF RESPONSIBILITIES

• Responsible for the overall planning, budgeting, and delivery of global commercial programs/campaigns that include inbound/outbound marketing, media relations, events, sales enablement, training and other pre-sale marketing communication tactics.
• Assists in development of commercial plan and budget. Understand how to apply marketing techniques to provide the most effective programs. Stay abreast of marketing trends and introduce new and creative approaches to marketing programs that grow sales revenue.
• Develop deep understanding of target markets, attractive segments, competitive landscape, new business models, customer personas and buyer's journey to inform messaging and positioning.
• Plan, deliver and track launch deliverables (existing user conversion, adoption by new customers, expansion to new target application) and marketing deliverables (increase brand awareness, generate demand)
• Create compelling stories by clearly articulating the impact of the platform to the users of that existing software as well as new users. Also, articulate the transition to the new platform for existing users - why, when, and Why.
• Work closely with the Product Management, Sales, MarComm, Marketing Ops and regions to mobilize resources for a successful product launch.
• Develop and deliver marketing programs and content that acquire new customers, retain, and grow existing segments and increase revenue from the new software platform.
• Design solution-level integrated campaign strategies that include customer targeting, geography, marketing channel selection, content, and measurement, and driving them from creation to completion.
• Demonstrate capability to work on multiple types of projects at any one time. Manage commercial programs for market/segments with different target audiences and drivers. Work with cross-business and cross-regional teams to leverage expertise where is it available to get the job done.
• Identify enablement and activation needs for partner network (distributors, system integrators, technology partners, OEM, Developers, Alliance Partners)
• Works with cross-business and cross-regional teams to develop programs that meet global needs or can be easily leveraged globally. Shares development of materials so that the most appropriate region takes the lead.
• Assists in preparation for key Rockwell Automation trade shows and events including strategy, attendee promotions, exhibit updates, programs/materials, meeting rooms, audio visual, hospitality, graphics, staffing, and other necessary duties to complete a successful show.

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