Job Description:

• Develop data-driven new student recruitment goals and strategies in collaboration with the Vice President for Enrollment Management and Marketing aligned with the university's Strategic Enrollment Plan.
• Provide coaching and encouragement for the undergraduate admissions team that creates a student-centric culture focused on top quality customer-service and relationship building that aligns with the institutional mission and emphasizes Accent on the Individual.
• Establish territory management recruitment goals, as well as an accountability structure, to lead the team to individually and collectively meet or exceed university enrollment goals.
• Communicate directly with prospective students, families and influencers, community partners and others to promote AU's value proposition while providing general assistance to establish Ashland University as a regional resource for the college search process.
• Analyze and present data regarding new student admissions to assess status towards goals, areas of concern and relevant trends, and then use that data to direct and plan recruitment initiatives mid-cycle for future enrollment planning.
• Collaborate with the university's marketing and communications team, as well as AU's external marketing partners, to develop strategic communications, marketing campaigns and recruitment publications.
• Conduct research and participate in professional development to stay current on programs, policies, and procedures to maintain an understanding of best practices and the student recruitment landscape.
• Champion collaborations for admissions and recruitment by establishing relationships with academic departments, campus support services, student organizations and other community constituents.
• Assist in the development and execution of the department's communications plan for various audiences including prospective students, admitted students and their families.
• Coordinate the department's administrative functions such as hiring, training, evaluating, assigning tasks and scheduling meetings.
• Oversee and participate in application review and the decision-making process.
• Ensure compliance with federal, state, and University regulations concerning student admissions.
• Provide effective budget management and fiscal operations by establishing cost controls and spending plans for the undergraduate admissions department.
• Work with the Executive Leadership Team and Institutional Effectiveness to evaluate the profile of AU's student body to help shape future classes based on academic profile, net tuition revenue goals and student diversity.
• Represent the University at admissions or recruitment-related functions.
• Serve on university committees related to enrollment management.
• Accept additional responsibilities as assigned.
• Proven record of strong coaching and leadership skills and the ability to achieve goals.
• Strong team leader, who encourages interaction and communication, fosters creativity and shared decision-making; and maximizes the value, commitment, and productivity of each team member.
• Exceptional communication skills and demonstrated understanding of admissions.
• Blameless reputation in personal, financial, public, and professional affairs.
• Demonstrated commitment to and understanding of higher education.
• Ability to portray the university values and distinctive in writing, speaking, and personal demeanor.

Required Qualifications:

• Master's degree required in a relevant field.
• At least five years of admissions and/or marketing experience in higher education.

Applicant Portal URL: 2705