Company Overview

We are the American Academy of Sleep Medicine (AASM), an innovative professional medical association located in Darien, IL, a southwest suburb of Chicago. Established in 1975, the AASM is a professional, forward-thinking membership organization dedicated to the advancement of sleep medicine and related research. Our mission is to assure quality care for patients with sleep disorders, promote the advancement of sleep research, and provide public and professional education. We represent a combined membership of 12,000 accredited member sleep centers and individual members, including physicians, scientists, and other healthcare professionals.

In pursuit of improving sleep health and promoting high-quality patient-centered care for all people, the AASM is dedicated to fostering a culture that is committed to excellence, inclusive, flexible, collaborative, appreciative, supportive, and innovative. We strive to live out these core values each day and are looking for others who would like to do the same.

We value the benefits of work/life balance through a hybrid work environment. To strengthen our collaborative and supportive culture, managers (with direct reports) are required to work in the office on Wednesday “anchor” days and are strongly encouraged to add a second day. All other employees are strongly encouraged to work in the office two days a week, inclusive of the anchor day. Due to the in-office requirement for this manager-level position, only local candidates will be considered for this position.

Job Summary

Our team is growing! We're looking for a marketing tech guru to leverage and extend our marketing technology stack including the customer relationship management software, content management system, advertising platform, and social media. This person will implement marketing campaigns utilizing PPC, SEO, SEM, email, social media, remarketing, and display ads. They will also collaborate with marketing specialists to achieve campaign objectives, improve efficiency, and maximize performance across marketing channels.

Responsibilities and Duties

• Lead the marketing technology team (two coordinators) and develop short and long-term strategic goals for the department, including staff growth and development.
• Optimize the marketing technology stack to improve workflow, leverage automation, and analyze data. Tech stack includes the CRM (HubSpot), CMS (WordPress), social, and advertising platforms.
• Evaluate end-to-end customer experience across multiple channels and customer touch points.
• Establish best practices and procedures for setting up and connecting customer-facing touch points with backend analytics, automation, and workflow systems.
• Identify critical conversion points, drop off points, and optimize user funnels.
• Plan, execute, and measure experiments and conversion tests.
• Manage reporting and visualization for tech stack, allowing for analysis of activity and where possible automating delivery of reports.  
• Evaluate emerging technologies and provide perspectives for technology adoption where appropriate.
• Collaborate with marketing specialists to leverage technology stack to achieve campaign objectives, measure ROI, and KPIs.
• Manage the implementation of web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. 
• Provide oversight for social media presence and ensure consistent brand messaging across all channels.
• Identify trends and insights to optimize spend and performance.
• Train and mentor internal users to maximize the marketing technology stack.