The Associate Director of Trademark Licensing and Promotional Assets promotes and protects the LMU brand through oversight and daily operations of its trademarks licensing program. The Associate Director is responsible for generating and maximizing licensing royalty revenue streams and brand reach, working with campus partners to develop innovative retail campaigns, marketing strategies, and new retail opportunities that advance the brand and promote university values. The position reviews and approves all uses of university trademarks, including the university name, logos, and taglines, and educates internal and external audiences on appropriate trademark use. The Associate Director creates, implements and enforces a cohesive, internal promotional product procurement and fulfillment program. The Associate Director works closely with LMU's licensing agency, university counsel, and campus partners to maximize retail potential and protect against trademark infringement.

Position Specific Responsibilities/Accountabilities

• Approve all uses of the university name and trademarks, internally and externally, including reviewing uses on all physical and digital products and services; university promotions and advertising; sponsorships; and other applications.
• Develop and maintain positive and mutually beneficial relationships with retailers and licensees with a goal of expanding retail opportunities and increasing revenue; address compliance issues.
• Manage comprehensive promotional products resources, including the university's centralized swag facilities, inventories, ordering, online storefront, budgets, and related resources.
• Lead a university-wide task force that integrates and unifies the development, procurement, and distribution of promotional products. Ensure consistency, high quality, and appropriate recipient/guest relations.
• Lead and collaborate with bookstores, spirit stores, and other authorized outlets to ensure the best product offerings, design, and visual identity alignment.
• Evaluate licensees for profitability and brand alignment; lead negotiations with new and continuing licensees, proposing and reviewing licensing fees, royalty rates, and performance milestones.
• Develop and support licensing KPis including quality, distribution, and revenue goals. Negotiate favorable deals and proactively manage licensees to achieve our short and long-term strategic goals.
• Serve as the primary point of contact with the university's licensing agency; partner with agency on revenue generation and brand protection strategies; evaluate and manage any future brand management partners.
• Proactively protect university trademarks, managing trademark renewals and new trademark applications in collaboration with university counsel.
• Monitor the marketplace for trademark infringement, and partner with licensing agency and university counsel as needed to oversee enforcement of unauthorized trademark use.
• Establish, maintain, and grow an active network of collegiate licensing industry contacts, advancing the university's reputation as a licensing partner. Participate in relevant associations, professional conferences, and networking events.
• Educate campus community on proper use of university trademarks; maintain and enforce internal licensing program; serve as resource for licensing-related questions and maintain licensing resources on brand.lmu.edu website.
• Develop integrated internal promotional product strategy; partner with campus partners to author and enforce new procedures for promotional product procurement.
• Produce royalty reports and contribute data to marketing dashboards as needed.
• Lead social and environmental responsibility retail initiatives.

Loyola Marymount University Expectations

Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.

The incumbent must have the ability to supervise creative, communications and technical personnel and manage complex projects with dependencies, deadlines, budgets and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of complex communications projects. The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs or redirect those requests to the appropriate areas. The incumbent is able to work effectively and independently with internal and external constituencies. The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.

Requisite Qualifications

• Typically a bachelor's degree in business, marketing, or related field, or equivalent experience. Master's degree preferred. Incumbent is expected to continue upgrading knowledge, skills, and abilities needed to keep abreast of industry best practices.
• Three years of experience in licensing and brand management, preferably in a higher education setting.
• Demonstrated understanding of the importance of brand standards and the ability to enforce them.
• Experience with retail promotions and marketing campaigns.
• Demonstrated analytical skills, including budget analysis.
• Strong interpersonal and writing skills.
• A collaborative work style with proven ability to sustain effective partnerships, negotiate, and manage conflict.
• Knowledge of and ability to understand trademark and intellectual property law, corporate social responsibility, fair labor, and sustainability issues in retail.
• Self-starter with ability to work independently and entrepreneurially.
• Some background in graphic design preferred.
• Access to transportation, as regional travel required.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Reasonable Expected Salary - $78,000 - $82,000. Salary offer commensurate with education and experience.

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