Marketing Manager - HALO USA

Location - Washington DC

Full-time, Exempt

Salary: Commensurate with relevant years of experience

Job Title: Marketing Manager, HALO USA

Job Purpose: This role will build and execute communication and marketing plans to drive growth for HALO’s business objectives and be a key contributor to the growth and success of our communications and marketing activities. The role reports to the Head of Development and Communications at HALO Trust USA and coordinates the marketing and communications strategy and plan of action with the HALO USA Leadership and the UK Communications Team (HQ).

We’re looking for a natural communicator, resourceful and efficient team player with a proven track record in marketing across digital and traditional channels. The role requires strong creative skills, excellent copywriting, and proven experience in using analytics and metrics to inform and power successful campaigns. It will suit someone who enjoys working in a stimulating, fast-paced environment. The individual should have a minimum of 7 or more years of experience in a marketing function and a degree in marketing.

Key working relationships (internal): HALO USA Executive Director and colleagues across Philanthropy, Government Affairs & Congressional Affairs, UK Comms, UK Philanthropy, and Programme Heads of Regions.

Key working relationships (external): HALO USA Trustees, and HALO US Ambassadors

Delegated Authority: None

Responsible to: Head of Development and Communications, HALO Trust USA

Responsible for: HALO USA Communications Associate (s)

Location: Washington, DC

Key Responsibilities

• Plans and executes a digital marketing and communications strategy and plan of action tailored to support the annual business goals of HALO USA while aligning with the evolving global comms strategy.
• Responsible and accountable for meeting and driving specific outcomes and actions among targeted audiences.
• Responsible for creating high-quality content for key donors and policy audiences to increase US public awareness of HALO and the humanitarian demining efforts.
• Provides exceptional communication and marketing services by developing timelines to meet project commitments and ensuring deliverables are on time.
• Works cross-functionally and champions the development of integrated, multi-channel digital campaigns that influence external audiences (e.g. donors, advocates, and the general public).
• Leads organization-wide campaigns for fundraising and advocacy, provides analyses and recommendations on digital strategies, segmentation of audiences, and content creation for various digital platforms, and leads efforts to identify successful outcomes for business units.
• Tracks and measures results and KPIs and adjusts tactics, accordingly.
• Leads on the contractual communications outputs of the US government and private donors.
• Develops stewardship communications for HALO’s top philanthropic strategic partners, governmental and policy champions, (working in collaboration with the Global Head of Brand, Content & Partnership Comms), grassroots/grasstops advocates, and other stakeholders.
• Delivers rapid, reactive communications in an efficient and strategic manner.
• Supports Congressional advocacy goals by developing and implementing digital communication tools to support grassroots advocate recruitment and engagement and revamping the advocacy content on digital channels (e.g. social media, websites, digital Action Center) and with external partners that promote campaigns.
• Manages an annual social media plan and roadmap to align organizational goals and grow digital channels’ reach and engagement and manage expense budget and external vendors.

• Provides day-to-day support, supervision, and technical guidance for the HALO USA Communication Associate(s) and intern.
• Keeps HALO USA ahead of the curve by monitoring social trends
• Serves as an expert on marketing best practices and provides training and consultation to staff.
• Collaborates with HALO UK colleagues on organizational-wide initiatives to drive improvements in processes, tools and resources that will enhance efficiency.