Reports To:                   President
Direct Reports:           National, Regional, and Key Account Managers
Position Type:             Full-Time
Classification:             Exempt

Job Overview

As the Vice President of Sales, your primary mission will be to shape the future of our sales department, bridging the gap between company strategy and sales execution. By integrating deep insights from market research, customer feedback, and industry trends, you will craft robust sales strategies that propel the business to the forefront of our industry. Furthermore, you'll be responsible for refining and optimizing our sales processes, ensuring they're not only efficient but also align with the ever-evolving needs of our clients and the broader market. This role is instrumental in driving the overall business trajectory, ensuring scalability, fostering innovation, and cementing our position as a leader in our industry.

Role & Responsibilities

• Direct and coordinate all company sales functions.
• Develop, manage, and continuously improve sales systems, structure, and processes.
• Set short- and long-range goals, objectives, policies, and operating procedures for sales teams and individuals.
• Establish, monitor, and analyze KPIs to determine the effectiveness of sales and methods, costs, and results.
• Plan and conduct regular sales meetings and one on one meetings with direct reports.
• Continuously train and hold accountable sales personnel to systems, processes and KPIs.
• Conduct routine field rides with direct reports for both training and customer relationship building purposes.
• Design win-win compensation plans that motivate and financially benefit sales personnel as the company grows profitably.
• Collaborate with the leadership team to develop sales budgets.
• Effectively utilize sales budgets to grow sales profitably.
• Develop expense guidelines and hold sales personnel accountable to them.
• Recruit, promote, and develop exceptional sales professionals that exemplify company values and consistently and effectively communicate our value proposition.
• Oversee relationships with national accounts and other key customers.
• Coordinate and attend major tradeshows, national meetings, and events.
• Negotiate contracts, special pricing, rebates, and terms with major distributors and customers.
• Collaborate with the leadership team to develop the overall company strategy.
• Conduct competitive analysis and provide reports and recommendations to leadership to guide the company strategy.
• Recommend new or improved products and services to identified as opportunities in the marketplace to enhance the company’s value proposition.
• Inform the leadership team of industry standards, protocols, rules, and regulations, based on new and/or the most current information.
• Create and deliver presentations during educational sessions of trade shows and events as necessary.
• Most importantly, help our people become the best versions of themselves and put the greater good of the company and the families it supports above all.