The University of Minnesota College of Pharmacy is seeking a Marketing & Communications Generalist/Specialist to join the College of Pharmacy Marketing & Communications team. 

The Marketing & Communications Generalist/Specialist works toward developing, supporting, or implementing external and internal communications projects for a variety of audiences. 
This broad range of work for internal and external audiences may include print, social media, web content, or multimedia assets, ensuring consistent and effective messaging across all platforms. This individual upholds the University brand standards to maintain a consistent look, feel, and tone in all communications. 
This position has work-from-home flexibility, the schedule for which is determined in conjunction with the supervisor. This position requires occasional attendance at on- and off-campus events during and outside normal business hours. Salary is commensurate with qualifications and experience with a range of $56,000-$60,000 annually.


Principal Duties and Responsibilities:
40% Marketing & Communications

• Support the production and dissemination of internal and external communications under the direction of the Director of Communications and in support of the College of Pharmacy strategic initiatives. This may include but is not limited to marketing collateral, fliers, newsletters, web pages, and digital correspondence. Solicit content, organize information and details, collaborate with College of Pharmacy stakeholders, reinforce deadlines, and attend regular editorial meetings.
• Coordinate and lead designated marketing and communications projects for internal and external audiences; develop production or communications plans as needed, determine stakeholders and distribution channels. 
• Manage the College of Pharmacy generic email account, responding to messages and forwarding as needed.
• Collaborate with team members on a range of marketing and communications projects that others lead.
  

40% Content Creation & Strategy
 

• In collaboration with the Director of Communications, identify and/or solicit compelling stories and content about the College of Pharmacy community. 
• Write content that builds a story portfolio to demonstrate the purpose-driven nature of our work, using a variety of storytelling techniques to ensure the impact and outcomes of our work are clear to stakeholder audiences.
• Assist with promoting and disseminating content on college communications channels, including internal and external platforms, website content, social media, and digital & print pieces.
  Introduce new and compelling ways to draft and position content to ensure effectiveness.
• Ensure content captures and embeds diversity, equity, and inclusion as a key part of the storytelling approach.
• Provide excellent proofreading and editing for a range of content types.

15% Social Media
 

• Support the communicationsâ™ teamâ™s overall social media strategy
• Assist with social media content generation and placement
• Help identify and curate social media metrics

5% Website
 

• Support website and intranet maintenance with basic web updates

5%

• Other Duties as Assigned

Supervision:
This position reports to the Director of Communications & Marketing.
This position has no supervisory responsibility.