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Manager, Marketing Strategy and Planning

College of the Holy Cross

Details

Posted:

August 9, 2024

Location:

Worcester, Massachusetts

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Salary:

Open

Type:

Full-time

Manager, Marketing Strategy and Planning

College of the Holy Cross

Description

Position Overview: The Manager, Strategy & Planning at the College of the Holy Cross will serve as the day-to-day partner and primary point of contact for various departments across campus, including enrollment, internal communications, athletics, and the arts, with a particular focus on serving as a strategic partner to the advancement team. This role is responsible for assisting in the development and execution of segment-specific marketing plans. The successful candidate will have a deep understanding of advancement best practices and will play a key role in driving the college's overall marketing strategy.Key Responsibilities:

Partner Engagement:

Serve as the primary marketing contact for campus departments, including enrollment, internal communications, athletics, and others.
Build strong, collaborative relationships with department stakeholders to understand their unique marketing needs and goals.
Act as a liaison between these departments and the marketing team, ensuring effective communication and alignment of marketing strategies.

Advancement Communications:

Partner with the advancement team to leverage marketing and communication tactics to achieve stated goals, while advancing brand affinity.
Develop a deep knowledge of advancement best practices and apply this understanding to create impactful marketing strategies.
Collaborate on the planning and execution of fundraising campaigns, alumni engagement initiatives, and other advancement-related projects.

Marketing Strategy Development:

Assist in developing segment-specific marketing plans tailored to the needs of each department.
Conduct market research and analysis to inform marketing strategies and identify opportunities for growth.
Ensure marketing plans align with the overall strategic goals of the college and contribute to enhancing its brand.

Campaign Execution:

Coordinate the execution of marketing campaigns across various channels, including digital, print, social media, and events.
Coordinate with internal and external resources to produce high-quality marketing materials.
Monitor campaign performance and provide regular reports on key metrics, offering insights and recommendations for improvement.

Content Creation and Management:

Collaborate with content creators to develop engaging and effective marketing content.
Ensure all marketing materials adhere to brand guidelines and maintain a consistent message.
Manage the approval process for marketing materials, ensuring timely delivery and publication.

Process Improvement:

Identify and implement improvements in marketing processes and workflows to increase efficiency.
Leverage project management tools (e.g., ASANA) to track progress and ensure the timely completion of projects.
Stay up-to-date with marketing trends and best practices, incorporating new ideas and technologies into the college's marketing strategies.

Qualifications:

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Minimum of 5 years of experience in marketing, with a focus on strategy development and execution.
Experience in higher education, particularly in advancement or fundraising, is highly preferred.
Strong project management skills and proficiency in using project management and marketing automation tools (e.g., ASANA, Hubspot).
Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
Proven track record of developing and executing successful marketing campaigns.
Strong analytical skills and the ability to use data to inform decision-making.
Creative and strategic thinker with the ability to manage multiple projects simultaneously.

Core Competencies:

Collaboration: Exchanging information, ideas, thoughts and feelings thoughtfully with others in a manner that is proactive and enhances partnerships
Inclusion: Actively engaging with the values of the College by promoting a work environment that embraces diversity and demonstrating respect for the opinions and beliefs of others
Innovation: Performing one's job with creativity and proactivity, improving procedures and problem-solving
Mission/Service Orientation: Focusing on service to others and contributing to the College's collective mission
Responsibility: Taking ownership of one's actions and accountability for one's tasks and duties

Additional Information: This is a full time, exempt level position. The College is committed to providing competitive market pay for its employees. The annual salary range for this position is from $77,400 - $82,000 commensurate with experience and qualifications. The College also offers a competitive benefits package for full-time staff, including:

10% College contribution to the 403(b) Retirement Plan (1 year wait waiver available)
This position may be eligible for a hybrid work arrangement
Condensed summer 4-day work week
Tuition benefits
Wellness programs & ongoing Training and Development opportunities
Generous paid time off

The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace. To review our Employee Benefit Options, please go to: https://www.holycross.edu/human-resources/benefits

APPLICATION INSTRUCTIONS:
Please upload a resume (CV) and cover letter.
In your cover letter please address how your work might support the College's mission as a Jesuit, undergraduate liberal arts college (see http://www.holycross.edu/mission) and its core commitment to diversity and inclusion. Please provide examples of any past work that illuminate your commitments in these areas. For more information, please visit http://holycross.edu/diversity.

To apply, please visit: https://jobs.jobvite.com/holycross/job/oTPhufwd

Internal Number: 5505573

About College of the Holy Cross

ABOUT COLLEGE OF THE HOLY CROSS: Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,000 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition. Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.

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Manager, Marketing Strategy and Planning

College of the Holy Cross

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