Sales Manager, Lake Arrowhead Lodge

The Sales Manager assumes a critical role in Lake Arrowhead Lodge (LAL). By identifying new business partnerships to secure revenue streams, the Sales Manager serves as the primary point of contact for actively managing external vendors and affinity partners, establishing contract parameters, outlining event timelines and deadlines, selecting appropriate media channels, setting catering sales performance goals, and collaborating with senior-level corporate, business, and community leaders. This enables the identification and development of opportunities for key relationships designed to maximize event sales and revenue-generating programs. The Sales Manager collaborates with senior managers to develop annual fiscal forecasts, maintains performance statistics, and prepares reports and analyses for management. As a member of the UCLA Hospitality team, the Sales Manager actively promotes the other business units, such as the UCLA Meyer and Renee Luskin Conference Center, The UCLA Guest House, and the UCLA Catering and Conferences venues. Travel is required to expand the client base to represent Lake Arrowhead Lodge and UCLA in national and local markets. The Sales Manager exercises significant discretion in negotiating large-scale contracts, including room pricing, food/beverage pricing, audio-visual pricing, and other ancillary revenue/service pricing. The Sales Manager provides dynamic leadership in all selling activities, including direct selling for all groups, catering/banquet sales, and transient sales. They also lead the conference team, market the property through print, digital, and social media, and develop marketing campaigns for groups, catering/banquet sales, and transient sales. The Sales Manager also provides revenue management and oversight of OTA platforms and promotions. This leadership role is instrumental in meeting all income goals by managing LAL's sales and marketing efforts.