Membership Engagement Manager

CLA is seeking a highly motivated and strategic-minded Membership Engagement Manager to join our small team. This pivotal role will be responsible for driving the growth and retention of our membership, playing a key role in shaping the future trajectory of our association. The Membership Engagement Manager will have the unique opportunity to make a significant impact by implementing innovative sales and marketing strategies to attract new members, enhance engagement, and strengthen relationships within our industry.

Responsibilities:

• Develop and execute comprehensive membership acquisition and retention strategies to drive growth and engagement through proven sales performance skills.
• Identify and cultivate new leads and prospects through targeted outreach efforts and strategic partnerships.
• Assist with upholding the integrity of the membership database. Must be willing to learn association management software and maintain full accountability for accuracy of membership reports.
• Act as a primary point of contact for existing and prospective members, providing exceptional customer service and support.
• Identify and manage membership benefit offerings and new member royalty programs.
• Track membership metrics for board reports and internal analysis.
• Manage external relationships with CLA Business Solutions companies to offer royalty programs and CLAdvantage Rewards Program participating companies.
• Work with the Director of Advertising and Sponsorship Sales to develop and manage the membership champion program.
• Serve as liaison to the Membership Value Task Force to execute objectives aligned with CLA’s strategic plan.