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Assistant Director of Digital Marketing
York College of Pennsylvania
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Assistant Director of Digital Marketing

York College of Pennsylvania

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Details
Posted:
November 26, 2024
Location:
York, PA
DESCRIPTION:
The Assistant Director of Digital Marketing works within the Department of Institutional and Enrollment Marketing at York College of Pennsylvania, reporting directly to the Director of Digital Marketing. This individual is responsible for the day-to-day management and updating of the College?s official social media accounts and website. They maintain accuracy and timeliness of information published on digital properties, while liaising with colleagues across campus to ensure that updates are made in alignment with institutional strategy, goals, and brand guidelines. The Assistant Director plays a key role in strategic storytelling, social listening/monitoring, and the development of content that supports the College?s mission and objectives.  

OUTCOMES:
Enhances overall brand awareness for York College and helps the institution to engage with key audiences, including prospective students, current students, alumni, employees, and friends of the college. 
  • Creates and writes content marketing materials for the College?s digital properties, ensuring alignment with the overall marketing and communications strategy. This includes playing a key role in strategic storytelling that supports the College?s mission and objectives. (40%)
  • Maintains the accuracy and timeliness of front-facing website content, reviews submitted edits for publication, and ensures that all updates are consistent with institutional strategy, goals, and brand guidelines. (25%)
  • Manages a consistent, high-quality content schedule for institutional social media accounts, ensuring that all communications are in line with the College?s brand and strategic objectives. (25%)
  • Collaborates with the Director of Digital Marketing to develop and implement digital strategies that support the College?s mission and goals, ensuring a cohesive approach to digital marketing efforts. (10%)

  • Bachelor?s degree in a related field (e.g., communication, marketing, English)
  • 2-4 years? experience managing brand-level social media and content creation
  • 2-4 years? experience with short- and long-form content creation, including both written and visual media

Internal Number: 4641511
About York College of Pennsylvania
About Us:Located in southcentral Pennsylvania, York College offers more than 50 baccalaureate majors in professional programs, the sciences and humanities to its 4,600 undergraduate students. The College also offers master's programs in business, education and nursing, and a doctorate in nursing practice. A center of affordable academic excellence, York is dedicated to the intellectual, professional and social growth of its students. The College helps them develop a concrete plan to attain academic growth and career success; encourages them to try in the “real world” what they learn in the classroom; and prepares them to be professionals in whatever career they pursue. Please visit our website at www.ycp.edu.
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