Director of Marketing Communication

Our client is looking to hire a Director of Marketing Communications that will report to the Chief Commercial Officer and be responsible for the development and execution of the company’s marketing communications and strategic marketing plans. The position collaborates across teams to create communications strategies that support marketing campaigns and lead generation objectives, develop content and communications programs, review and update marketing collateral to align with messaging and brand standards and ensure brand standards are enforced and optimized across the business. The position is responsible for copy writing for press releases, marketing materials, reports, advertisements, and other related material. He/she works with leadership and sales and product teams to plan and develop messaging to support sales and product launch goals.

The person chosen for this opportunity will be experienced working in a global, dynamic, fast-paced, technological, team-oriented work environment that is guided by and upholds the core company values of integrity, customer care, results, collaboration, and mutual trust and respect for fellow team members. 

Primary Responsibilities:

• Marketing strategy and execution: Develop a cohesive marketing strategy and plan to drive achievement of company growth goals; own execution of the plan and ensure benchmarks are on track. 
• Brand integrity: Responsible for brand integrity to ensure consistent messaging and graphic usage across all communications.
• Social media: Own and manage all company social media sites and ensure frequent postings and responses to inquiries.
• Internal communications: Collaborate to ensure that internal communications cohesively align teams on brand value story.
• Account-based marketing: Develop, implement and manage account-based marketing initiatives.
• Marketing automation: Leverage marketing automation to streamline efficiency and own oversight of technology platforms, i.e. HubSpot. Recommend improvements to sales and marketing-related procedures, workflows and processes.
• Product marketing: Coordinate product kickoffs to ensure alignment across teams, collaborate with product teams to ensure materials convey the product’s unique value proposition, create sales tools to drive product adoption, and collaborate to conduct sales rep trainings.
• Public relations: Lead and oversee the development and implementation of marketing initiatives to gain public interest and raise brand awareness, including thought leadership and media relations programs. Identify and prep key spokespersons. Manage an external PR firm.
• Thought leadership: Develop a cohesive thought leadership initiative and lead content strategy.
• Content development: Oversee content development, editing and approvals, including press releases, blogs, white papers, articles and infographics. 
• Event management: Oversee marketing events, including conferences, webinars, and prospecting events. Set goals, manage logistics, ensure lead follow up.
• Sales enablement: Develop and maintain collateral, presentations and other sales tools. Work with sales teams to implement marketing initiatives and lead follow-up. 
• Goal setting & reporting: Establish a goal-driven marketing culture, setting tracking progress toward critical success metrics.
• Fiscal responsibilities: Develop and maintain an annual marketing budget. Track marketing-related invoices and expenses against budget.
• Vendor relations: Maintain effective communication and good relationships with all providers.
• Other duties as required.