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Associate Director of Marketing - Cal Performances
University of California, Berkeley
Associate Director of Marketing - Cal Performances
University of California, Berkeley
 Associate Director of Marketing - Cal Performances At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan. At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley. Departmental Overview Under the direction of the Director of Marketing, the Associate Director of Marketing (ADM) is responsible for conceiving, planning, and executing marketing strategies designed to achieve subscription and single ticket earned revenue goals for Cal Performances, including prospecting campaigns to audience growth targets, to campus communities and Bay Area non-attendees. The ADM manages all paid advertising campaigns, including traditional media, programmatic, meta, Search, direct mail, email, and non-paid promotional partnerships and CRM targeting. The ADM supports the Director of Marketing in pricing strategies and monitors, tracks, and evaluates sales and pricing tactics. The ADM manages the creation of all marketing assets, including direct mail, print, paid digital ads, and radio; and supports the Director of Marketing in developing and implementing the creative direction for the annual season announcement and subscription campaign launch. Application Review Date The First Review Date for this job is: April 17, 2025 Responsibilities
20% Creative and Brand Adherence - Supports the Director of Marketing in developing the creative direction for the organization's annual season launch, including oversight of the design and production of subscription campaign materials. - Serves as team leader for the marketing group to establish and coordinate the creative content for marketing materials, including serving as point person for the team in initial contact with agents and artists. - Works with a copywriter to establish overall event copy, content focus, and strategies for all event marketing, including traditional advertising (print, radio, television), digital advertising, email communications, web, and promotional signage. - Strategizes and directs usage of creative assets for subscription and individual event campaigns, including photos, video clips, quotes, branding assets, etc. - Oversees all marketing and organizational materials for consistency and brand adherence. Proofs and edits all materials, including all advertising, web, and email content. - Serves as branding ambassador and resource to other Cal Performances departments in a limited capacity in the development of unique campaign materials. 20% Student and Campus Outreach - Works in collaboration with the Directors of Marketing and Communications on strategies for marketing to students and the campus community. - Executes and manages student-specific paid and grassroots marketing campaigns. - Manages student outreach activities, including Cal Day, Caltopia, Student Receptions, etc. 15% Supervision - This position manages several positions, including students, staff, and contractors. 5% Other - Supports the Directors of Marketing and Communications with long-term planning and strategic goals. Required Qualifications
For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website. Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on the final candidate's qualifications and experience. The budgeted salary range that the University reasonably expects to pay for this position is $98,600 - $120,000.00 How to Apply To apply, please submit your resume and cover letter. Conviction History Background This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check. Misconduct Disclosure As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer. 'Misconduct' means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct: UC Sexual Violence and Sexual Harassment Policy UC Anti-Discrimination Policy Abusive Conduct in the Workplace The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster. The University of California's Affirmative Action policy. The University of California's Anti-Discrimination policy. To apply, visit https://careerspub.universityofcalifornia.edu/psc/ucb/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&JobOpeningId=77414&PostingSeq=1&SiteId=21〈uageCd=ENG&FOCUS=Applicant Copyright 2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-abe579429e276042bc95381d1ee2c606
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Internal Number: 6125837
About University of California, Berkeley
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.
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