| JOB SUMMARY:
New Mexico Tech (NMT), a premier STEM university, seeks an innovative, data-driven, and student-focused Director of Undergraduate Admissions to lead and grow undergraduate enrollment through strategic enrollment marketing, recruitment, and admissions initiatives. The Director will focus on increasing enrollment of new first-time and transfer students from New Mexico, out-of-state, and international markets. This role is key to advancing the university’s strategic goals and reinforcing its reputation as a top destination for science, engineering, and technology education.
JOBS FUNCTIONS:
Strategic Enrollment Growth
• Lead the development and execution of comprehensive strategies to increase enrollment of first-time and transfer undergraduate students.
• Analyze enrollment trends, identify new market opportunities, and develop data-informed recruitment and outreach plans.
• Collaborate with the Associate Vice President for Enrollment Management and campus stakeholders to set annual undergraduate enrollment goals and implement actionable plans to meet them. Recruitment & Outreach
• Oversee recruitment efforts across New Mexico, nationally, and internationally, ensuring a robust and diverse applicant pipeline.
• Develop partnerships with high schools, community colleges, international schools, and educational agents.
• Coordinate and personally represent New Mexico Tech at college fairs, school visits, and outreach events.
• Implement technology to expand the university's geographic reach, providing appointments, campus tours, and events to those outside our region.
• Collaborate and lead a campus-wide initiative to recruit prospective students, including faculty, to engage with high school and community college teachers and prospective students.
• Lead an alumni engagement plan that expands the reach and effectiveness of our recruitment nationally and internationally.
• Develop KPIs for team members and others working in recruitment to ensure the effective execution of the yearly undergraduate recruitment plan in relation to the Strategic Enrollment Plan.
Enrollment Marketing
• Partner with Marketing and Communications to design and execute targeted campaigns that promote New Mexico Tech’s distinct academic programs and research opportunities.
• Lead the use of digital tools (CRM, social media, email marketing, virtual events, etc.) to engage prospective students and families throughout the recruitment funnel.
• Develop a comprehensive and dynamic CRM outreach system that reflects the unique personal attributes of each prospective student and influencer.
• Collaborate with Marketing and Communications to ensure trackable and actionable outcomes tied to every ad campaign that lead to personalized communication to prospective students and influencers.
• Ensure the delivery of a compelling and personalized prospective student experience across all channels.
Admissions Management
• Supervise and develop a results-driven undergraduate admissions team, fostering a culture of collaboration, innovation, and accountability.
• Oversee the holistic application review process, including transfer credit evaluations, ensuring efficiency and alignment with institutional values.
• Maintain and optimize the use of admissions technology and data systems (e.g., Slate) to track performance, inform decisions, and improve outcomes.
• Maximize efficiency by eliminating manual processes and ensuring a quick reply to inquiries and processing of applications.
Interested candidates should submit a resume, cover letter, and three professional references to nmtjobapps@npe.nmt.edu. Applications will be reviewed on a rolling basis. |