Assistant Athletics Director, Marketing & Fan Experience

Serve as primary lead on major department-wide strategic marketing initiatives and marquee events, as designated by the Senior Associate AD. Provide vision and high-level execution of university and community engagement programs that elevate DePaul Athletics brand on a local and national scale. Lead post-event assessments and campaign analysis to measure ROI, identify growth opportunities, and implement continuous improvements. Proactively research national best practices and emerging trends, presenting innovative, data-driven ideas to the department’s executive leadership team.

Oversee aspects of student engagement strategy, including leadership and development of the Blue Crew, DePaul Athletics’ official student spirit group. Serve as department’s key liaison to Student Government Association (SGA), the Office of Student Involvement (OSI), and University Athletic Board (UAB). Lead cross-departmental initiatives aimed at increasing student involvement.

Design and implement community outreach initiatives in collaboration with the department’s community relations unit to position DePaul Athletics as a leader in civic engagement. Serve as the primary liaison between assigned sport programs and external partners to expand the team's visibility in the Chicagoland area. Strategize, coordinate, and track team involvement in youth outreach, school programs, non-profit partnerships, and community service in alignment with NCAA guidelines and DePaul’s Vincentian mission.

Provide comprehensive oversight of the Athletics Marketing student worker program, including recruitment, onboarding, training, scheduling, and professional development. Manage all aspects of student staffing for marketing and fan experience operations across all sports, ensuring high-quality support for game day and non-game day initiatives. Supervise and mentor the department’s internship program, providing students with hands-on experience, performance evaluations, and leadership opportunities. Review and approve student timesheets and ensure compliance with university payroll systems and labor regulations.

Oversee the planning and execution of all external donation requests on behalf of DePaul Athletics, ensuring compliance with NCAA regulations and university policies. Lead the fulfillment and strategic solicitation of group ticket initiatives aimed at elementary schools, non-profits, and community organizations, in collaboration with the DePaul Ticket Office. Serve as the central contact for large-volume group ticket accounts to increase community attendance and goodwill. Maintain up-to-date knowledge of and strict adherence to all NCAA, BIG EAST Conference, and DePaul University rules and regulations. Actively participate in monthly NCAA rules education sessions.

Lead the hiring, training, scheduling, supervision, and payroll approval process for 25-35 student workers within the Athletics Marketing department.

Lead marketing plans for assigned sports within the department's allocated budget.