Chief Marketing Officer

Job Summary:

Duties and Responsibilities:

• Define and execute an institution-wide marketing and communications strategy aligned with CCRI's strategic goals, enrollment priorities, and student success initiatives.
• Build and steward a compelling, authentic, and consistent CCRI brand that inspires trust and reflects the college's commitment to access, equity, innovation, and workforce alignment.

• Lead development and execution of multichannel marketing campaigns that drive enrollment, student retention, donor engagement, and community awareness.
• Oversee paid media strategy across digital, print, radio, streaming, and out-of-home channels, ensuring campaigns are cost-effective, targeted, and impactful.
• Build a high-performing marketing function that leverages best practices in market research, segmentation, SEO/SEM, and content strategy to reach and engage key audiences.
• Partner with Enrollment Services and Workforce Partnerships to create compelling campaigns tailored to adult learners, recent high school graduates, and career changers.
• Establish clear KPIs for all campaigns and continuously optimize through A/B testing, audience analytics, and data-driven decision making.
• Ensure consistent visual and verbal identity across all advertising and promotional materials, aligning with institutional brand standards.
• Identify and cultivate opportunities for earned media and public visibility that elevate CCRI's reputation as a leader in access, workforce development, and student success.
• Oversee media relations, advertising, design, web, social media, and content strategy across the college.
• Develop internal communications strategies to foster engagement and transparency.

• Lead the college's Marketing and Communications department into a high-performing, creative, and service-oriented team.
• Foster a culture of innovation, collaboration, and accountability, mentoring team members and expanding capabilities through professional development and resource planning.
• Manage vendor relationships, budgets, and creative partnerships to ensure quality and alignment with institutional goals.

• Serve as the college's primary spokesperson and strategic lead on crisis communications.
• Guide executive messaging with clarity, consistency, and alignment to institutional voice and tone.

Minimum Requirements:

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Demonstrated progressive experience in marketing, advertising, communications, and brand leadership, including at least five years in a senior/executive role.
• Demonstrated success in leading institutional branding, strategic campaigns, and high-level communications in a complex, mission-driven organization.
• Proven ability to lead integrated digital marketing strategies and data-informed enrollment communications.
• Exceptional writing, storytelling, and public speaking skills.
• Deep understanding of the higher education landscape, including community college missions and student populations.

Competencies:

• Master's degree
• Experience working within a fast-paced, competitive marketplace with a focus on access, equity, and workforce alignment.
• Experience leading brand transformations or marketing innovation initiatives.
• Experience with best-in-class tools for marketing analytics, customer relationship management (CRM), and digital engagement.

Campus Location: Primarily located at the Warwick Campus

Full-time/Part-time: Full-Time

Salary Range: Anticipated starting salary based on experience: $130,000-$150,000

Special Instructions to Applicants:

EEO Statement: