Content Creator

Dexter Southfield is seeking a creative and highly organized Content Creator with a passion for storytelling through photography, videography, and social media. This role is integral in capturing the vibrant life of our PreK through Class 12 School, sharing the day-to-day moments and special events that showcase the heart of our community and elevating our brand awareness. The Content Creator will plan and produce engaging and dynamic content, utilizing photography and videography, to be shared across all platforms. This position reports to the Director of Marketing and Communications.

Key Responsibilities

• Photography & Videography:
  • Capture high-quality, dynamic photos and videos that reflect the School’s vibrant student life, academic programs, extracurricular activities, field trips, performances, and special events. This includes both planned shoots and on-the-go, in-the-moment captures of everyday School life. Note: this position does not cover athletics.
  • Update and manage the School's image library and video archives for ongoing website, email, social, and print material needs.
  • Execute videos from start to finish, including conceptualizing video projects, writing and conducting interviews, and delivering a final edit to meet predetermined goals for targeted audiences.
• Social Media Management:
  • Own and manage the School’s social media channels (e.g., Instagram, Facebook, YouTube).
  • Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school’s messaging and goals.
  • Create and post regular content (photos, videos, graphics, and written posts) that highlights the School’s programs, achievements, events, and community life.
  • Monitor and respond to social media comments and messages in a timely and professional manner.
  • Track performance metrics and adjust strategies based on insights and analytics to grow engagement.
• Website Content Support:
  • Ensure the school’s website features up-to-date photos and videos that accurately represent the school’s programs and community.
• Storytelling: Develop partnerships with teachers and staff to capture timely events, classroom projects, and storytelling opportunities to share with the School’s audiences.
• Brand Awareness: Ensure all content adheres to the school’s branding guidelines, creating a cohesive visual identity across platforms.