Director of Admissions and Marketing

Pinecrest School seeks a dynamic and experienced Director of Marketing and Admissions to join our administrative leadership team. This individual will work directly with the Head of School and in collaboration with the Director of Academics, contributing to key strategic decisions that shape the school's future.

This role has two primary functions:

1. Admissions: Leading all efforts to recruit, enroll, and welcome new students and families to our community (from 3-year-olds through 6th grade).
2. Marketing: Managing all external and internal communications, including community outreach, social media, web presence, and school media, to effectively tell the Pinecrest story.

The ideal candidate is a proactive, tech-savvy, and relational leader who is comfortable working both independently and as a vital part of a small, collaborative team.

Key Responsibilities

Admissions & Enrollment Management

• Design and execute all aspects of the admissions process from inquiry and campus tours to application, family interviews, and enrollment.
• Develop and implement strategic recruitment plans to attract mission-appropriate families and meet annual enrollment goals.
• Organize, manage, and attend all admissions events, such as open houses, new family orientations, and information sessions (requires some evening and weekend availability).
• Maintain accurate data, track key metrics, and provide regular admissions reports to the Head of School.
• Serve as the primary, welcoming point of contact for all prospective families.

Marketing & Communications

• Develop and manage the school's marketing strategy to enhance visibility and strengthen brand identity.
• Maintain and regularly update the school website, including editing pages and creating new content with a focus on SEO and user experience
• Create compelling visual content (graphics, images) for social media, website posts, and print materials using Canva or similar design software.
• Manage the school's social media accounts (e.g., Facebook, Instagram) with consistent, engaging posts.
• Write and distribute internal and external communications, including newsletters and announcements.
• Develop, implement, and analyze targeted email marketing campaigns for various audience segments (e.g., prospective families, current students, alumni) to support enrollment goals and community engagement, utilizing CRM or email platform tools.
• Manage, monitor, and optimize paid digital advertising campaigns (PPC) on current platforms other relevant third-party ad networks to meet key performance indicators (KPIs).
• Identify, evaluate, and engage with third-party web platforms and local guides (e.g., community directories, relevant niche websites) to secure high-quality backlinks and strategic digital placements that enhance SEO and referral traffic.

Community & Media

• Lead community outreach initiatives to build and maintain strong relationships with feeder schools, local organizations, and community partners.
• Support, promote, and attend key internal community events to foster a strong school spirit.
• Oversee the school's media collection, responsible for collecting, organizing, and displaying pictures and videos in a central online community location (e.g., a shared drive or private gallery) for families to access.

To Apply: Please submit your resume and cover letter to head@pinecrestschool.org