| Salary: Commensurate with experience
Benefits: Generous benefits include paid time off including holidays and vacation, retirement match, and tuition remission for employee and dependents. Details at www.duq.edu/benefits
Location: Marketing and Communications
Position Status: Full-time (35 hours per week)
Hours: Varied
Position Number: 437707/10-1123
FLSA Status: Exempt
POSITION SUMMARY:
Under the direction of the Senior Director of Web Services and Digital Accessibility, the Data Analyst/Web Manager will take the lead on digital analytics collection, analysis and reporting from DMC—with primary responsibility for the main University web analytics (via appropriate and best-practice-aligned tools), providing monthly and annual reports and analysis as required—collaborating with the DMC web team, training of DMC staff and training of University web content editors.
The data analyst/web manager will provide advice, insight and recommendations on future reporting, development and direction of web-based services as part of the University’s marketing and communications division, its strategic plan and related University needs and services, particularly in supporting data collection, analysis and reporting for DMC’s Director of Advertising. The data analyst/web manager will accomplish this work through personal contribution to production and design, web, SEO and analytics best practices.
The manager will work with web content specialists and a range of analytics tools and research to optimize user experiences toward strategic outcomes determined through consultation with marketing and communication leadership as well as University stakeholders.
In addition, this position will work as part of the central web team to oversee, develop, coordinate and perform maintenance, enhancement, design and content of the Duquesne University websites on a day-to-day basis and other properties as requested by the Director of Web Services.
DUTIES AND RESPONSIBILITIES:
Data Analytics Project Management and Reporting
Collects, analyzes, interprets and communicates (both written and verbal) website performance data using tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
Develops and delivers monthly, annual and ad hoc reports with actionable insights to support strategic decision-making.
Designs and maintains automated dashboards and visualizations using tools like Power BI.
Leads analytics projects from requirements gathering through execution and reporting.
Documents project specifications, instructions, and workflows to ensure clarity and consistency across stakeholders.
Strategic Insight and Optimization
Provide data-driven recommendations to improve user experience, content effectiveness, and digital marketing performance.
Conducts keyword and competitor research to support search engine optimization (SEO) and campaign strategy.
Collaborates with marketing and communications leadership to align analytics with institutional goals.
Website Support and Maintenance
Assists in the development, enhancement, and maintenance of university websites using content
management systems (CMS), including Modern Campus CMS.
Ensures data integrity by troubleshooting reporting environments and maintaining reliable data sources.
Collaboration and Training
Works closely with web content editors, university departments and external partners to support data needs.
Trains marketing and communications (DMC) staff and university web editors on analytics tools and best practices.
Professional Development and Innovation
Stays current with industry trends and explore innovative methods for data collection, analysis, and reporting.
Other Duties as Assigned
Performs additional tasks as requested by the Director of Web Services or other leadership to support departmental and institutional goals.
SUPERVISORY RESPONSIBILITIES:
Supervises student employees only. |