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Chief Marketing & Enrollment Strategy Officer
Rowan College at Burlington County
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Chief Marketing & Enrollment Strategy Officer

Rowan College at Burlington County

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Details
Posted:
January 24, 2026
Location:
Mount Laurel
The Chief Marketing & Enrollment Strategy Officer (CMESO) serves as the institution's senior leader responsible for integrating marketing excellence with a comprehensive, data-driven enrollment strategy that supports the college's mission, brand reputation, and long-term sustainability.
This role provides strategic vision and operational oversight for all marketing, communications, recruitment, and enrollment initiatives, ensuring that messaging, outreach, and student engagement efforts are coordinated, targeted, and aligned with institutional priorities.Strategic Leadership
  • Provide executive leadership and strategic direction for the institution's marketing, communications, and enrollment marketing enterprise, ensuring alignment with enrollment goals, academic priorities, and long-term institutional strategy.
  • Establish and monitor enrollment-focused performance metrics and brand objectives, leading and developing a high-performing, multidisciplinary marketing and communications team.
Enrollment Marketing and Growth
  • Lead institution-wide enrollment marketing strategy to drive inquiry generation, application growth, and yield through integrated, data-informed recruitment campaigns across all student segments and modalities.
  • Partner with Enrollment Management and Academic Leadership to align marketing strategy with enrollment targets, program demand, and market-responsive academic offerings.
Communications and Public Relations
  • Oversee all institutional communications and public relations efforts to strengthen brand reputation, ensure message consistency, and elevate the college's visibility and reputation across key audiences.
  • Serve as a senior communications advisor and institutional spokesperson, providing leadership during crisis situations and managing relationships with media and external stakeholders.
Digital Strategy & Web Presence
  • Direct the college's digital marketing and web strategy to ensure the website and digital platforms function as high-impact enrollment, brand, and engagement assets.
  • Lead digital innovation through marketing automation, analytics, CRM integration, and content strategy to improve recruitment effectiveness and student engagement.
Budget & Resource Management
  • Develop and manage the college's marketing budget to maximize return on investment and ensure resources are aligned with institutional priorities and enrollment outcomes.
  • Oversee external vendors, agencies, and partners to ensure effective execution, accountability, and performance outcomes.
Additional Duties
  • Serve as a member of the senior leadership team, contributing to institutional strategy, planning, and decision-making at the executive level.
  • Collaborate with department members and/or the Compliance, Assessment, and Research (CAR) team to support planning, assessment, data collection, and reporting of college-wide continuous improvement efforts.
  • Perform additional duties as assigned by the President in support of institutional priorities.

OVERALL PURPOSE AND RESPONSIBILITY:
The primary and most important overall responsibility of all employees is to provide service in a pleasant, helpful, and effective manner to our students and other members of the College community.

Education Required:
Required: Bachelor's degree in marketing, communications, business, public
relations, digital media, or a closely related field.
Preferred: Master's degree in marketing, business administration, data
analytics, public relations, higher education administration, or related discipline.

Experience Required:
  • Minimum of 5 years of progressively responsible leadership experience in strategic marketing, enrollment marketing, brand strategy, or integrated communications, preferably in higher education or a complex mission-driven organization.
  • Demonstrated track record of successful marketing efforts, including inquiry generation, digital lead strategy, funnel optimization, and lead conversion. 
  • Experience supervising multidisciplinary teams, managing complex budgets, and implementing enterprise-level marketing technology systems (CRM, analytics platforms, automation tools).
  • Successful experience developing high-impact digital strategies, marketing campaigns, and brand initiatives.

Skills/Abilities /Knowledge /Other Requirements
  • Deep understanding of enrollment marketing, audience segmentation, and student recruitment behaviors.
  • Proven ability to use data, analytics, and market research to set and achieve enrollment goals.
  • Expertise in branding, digital advertising, content strategy, and multi-channel communications.
  • Strong leadership skills, including talent development, team building, and cross-functional collaboration.
  • Demonstrated ability to manage relationships with diverse stakeholders including academic leaders, enrollment teams, community partners, media, and external agencies.
  • Mastery of digital platforms: CRM systems, marketing automation, SEO/SEM, social media, web analytics, and content management systems.
  • Exceptional verbal and written communication skills, including experience producing high-level messaging for multiple audiences.
  • Ability to manage complex projects with competing priorities and tight deadlines.
  • High degree of strategic thinking, creativity, analytical rigor, and innovation.
  • Commitment to student success, and the mission of a community-focused institution.

Internal Number: 5210164
About Rowan College at Burlington County
Rowan College at Burlington County, a comprehensive community college, provides all individuals access to affordable and quality education.
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