Email Marketing Manager

Department: Marketing & Patron Experience 

FLSA Status: Exempt  

Salary Grade:?5 

Salary Range:?$47,000 - $54,000 

Work Location: Hybrid  

FT/PT: Full-time 

Last Revision Date: 01/24/26 

How to apply: A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address: 

• Your specific interest in the position and working at the Detroit Symphony Orchestra. 

• Outline your skills and experience that directly relate to the responsibilities of the role. 

The Organization: The Detroit Symphony Orchestra (DSO) is known internationally for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep commitment to serving our community. Making its home in historic Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision of being an inclusive and culturally relevant community where all people can experience their world through music. 

The DSO is a complex organization. Operating 365 days per year in historic Orchestra Hall, one of America’s most acoustically perfect concert halls, we are a performing arts institution, an educational facility, and a community center. We are governed by an independent Board of Directors and employ both union and non-union employees as musicians, stage crew, and administrative staff. Creating a unified culture throughout the institution is an organizational imperative, and we are guided by our values of excellence, diversity, resilience, collaboration, and innovation. The DSO is also deeply invested in the city of Detroit; through our Detroit Strategy initiative, we are expanding the DSO’s participation in the growth and well-being of the city. 

The DSO offers a unique, fast-paced working environment, an excellent overall compensation package, and is an Equal Opportunity Employer. For more information, visit www.dso.org 
 
Position Summary: The Detroit Symphony Orchestra is looking for a highly adaptable, deadline-driven individual with the ability to think creatively to fill this role. This position is a critical part of the Growth Marketing Team within the DSO’s overall Marketing and Patron Experience department. The Email Marketing Manager is responsible for the management, development, and execution of single ticket promotional email campaigns. This role reports to the Director of Growth Marketing and is responsible for setting email schedules, creating email content, oversight of list segmentation and executing ongoing campaigns that drive audience and revenue growth for programs across all DSO series, which includes: 

• PVS Classical series 

• PNC Pops series 

• Paradise Jazz series 

• Young People’s Family Concerts & Tiny Tots 

• William Davidson Neighborhood Concert Series 

• DSO Special presentations and co-presentations 

• Cube Theatre and Sosnick Courtyard 

• Detroit Neighborhood Initiative events 

• DTE Community Concerts 

Specific Duties and Responsibilities: 

• Build the schedule for promotional emails across all curated series at the Detroit Symphony Orchestra 

• Work in close collaboration with the Loyalty Marketing Manager and team members in Advancement, Communications, and Learning & Engagement to devise strategies that help streamline and enhance the DSO’s overall email presence.  

• Improve promotional email campaigns with strategic implementation of campaign personalization, campaign automation, and use these tools to develop email marketing funnels for patrons at the DSO.  

• Analyze and refine email campaign performance and strategy using dynamic pricing tools and CRM data.  

• Monitor and refine organization-wide marketing and communication email preferences in collaboration with Creative, Advancement, Learning & Engagement, and Communications teams. 

• Serve as project manager for announcement and on-sale processes for select events during the season. 

• Act as the lead for targeted promotions to activate different customer segments within our CRM. Work with Director of Growth Marketing to develop different targeted promotions that can be activated as needed. 

• Ensure email lists are optimized for their respective campaigns and assist in the development of customized lists tailored to both email and digital marketing campaigns.