Director of Admission

The Director of Admission serves as a senior leader within the Enrollment Management Division and plays a critical role in shaping and executing a strategic recruitment and enrollment plan aligned with the institution's mission, goals, and financial sustainability.  This position provides operational and visionary leadership to the Office of Admission and supports cross-functional initiatives across the enrollment funnel, including recruitment, yield, marketing, data analytics, and transfer and access pipelines. The Director of Admissions reports directly to the Vice President of Enrollment Management.

Essential Functions of the Position:

Strategic Leadership and Planning

• Assists with the development and execution of a comprehensive undergraduate recruitment plan, utilizing data-informed decision-making, demographic trend analysis, and market research to drive enrollment growth and diversity.
• Partners with the VPEM to develop and assess multi-year enrollment strategies that align with institutional goals, retention initiatives, and revenue expectations.

Operational Oversight

• Directs all aspects of the undergraduate recruitment cycle from inquiry to matriculation, including first-year, transfer, and special populations (e.g., adult learners, CCP dual enrollment).
• Manages and innovates the College's Transfer processes and oversees recruitment strategies specific to transfer students.
• Supervises the Tuition Exchange Program, including applicant education, documentation, and compliance monitoring.

Supervision and Staff Development

• Provides direct supervision, coaching, and professional development to the admission team, with particular emphasis on admission counselors.
• Fosters a high-performance culture grounded in accountability, collaboration, inclusive excellence, and continuous improvement.

Cross-Divisional Collaboration

• Collaborates with Marketing and Communication, Academic Affairs, Athletics, Financial Aid, and Student Life to create seamless, student-centered experiences across the enrollment pipeline.
• Contributes to the alignment of CRM, AI, and communication strategies to personalize outreach and improve yield.

Data and Technology Integration

• Leverages CRM systems, analytics tools, and performance dashboards to monitor progress toward enrollment targets, optimize territory management, and assess ROI on recruitment initiatives.
• Collaborates with the VPEM and institutional research staff to interpret technical and statistical data to support strategic planning, institutional reporting, and forecasting.

Institutional Representation and Visibility

• Represents the College at regional and national conferences, recruitment fairs, and community events, acting as a compelling ambassador of the institution's mission, values, and offerings.
• Serves on key campus committees and collaborates with faculty and staff on enrollment-related policies and initiatives.
• Acts as the chief admission officer and spokesperson at recruitment and admission events, and at other venues in the absence of the VPEM.

Admissions Operations

• Oversees application review and selection processes, ensuring consistent, holistic, and mission-aligned admission decisions.
• Administers and ensures adherence to institutional admission policies, procedures, and deadlines.
• Oversees major admission projects as assigned by the VPEM.

Professional Expectations:

• Uphold and model the mission, vision, and values of the College in all professional endeavors.
• Adhere to the policies and procedures of the College.
• Maintains confidentiality, professionalism, and student-centered service in actions, communication, and behavior in every aspect of the position.
• Attends and completes any required training, certifications, or other professional development relevant to enrollment leadership and higher education best practices.