Marketing & Events Specialist

Key Responsibilities

· Assist the executive team in all aspects of association management, specifically relating to marketing, sponsorship/exhibitor sales, and event management for assigned client-associations.

Marketing & Communications

• Assist in the execution of integrated marketing campaigns across email, social, web, and paid channels.
• Create and maintain campaign calendars for newsletters, promotions, membership updates, and event communications.
• Draft and edit marketing copy for emails, website content, social media, and promotional materials.
• Develop creatives, including social media banners, flyers, ad creatives, etc.
• Build segments, upload contact lists, and support basic automation tasks.
• Track and report on campaign performance metrics including open rates, click-through rates, and conversions.
• Maintain and update client websites and mobile apps.
• Assist with SEO-friendly content updates and landing pages.

Sponsorship Sales and Support

• Support sponsorship, exhibitor, and other sales initiatives.
• Assist in lead generation, prospect outreach, and follow-up communications.
• Maintain prospect and client records within CRM or tracking spreadsheets.
• Prepare sales collateral, sponsorship prospectuses, media kits, and outreach materials.
• Assist with sponsorship fulfillment and exhibitor communication before, during, and after events.
• Coordinate with internal teams on invoicing, contracts, and sponsor deliverables.
• Assist with membership renewals.

Event Coordination

• Coordinate all aspects of planning in-person board meetings, committee meetings, workshops, seminars as well as annual conferences and expos.
• Coordinate all aspects of live webinars and virtual trainings.
• Manage event registration platforms, attendee communications, and reporting.
• Liaison with speakers, sponsors, exhibitors, supporting organizations, media, and attendees.
• Coordinate vendor relationships, venue logistics, exhibitor needs, and onsite materials.
• Support onsite event execution, including registration desk management and speaker coordination.
• Assist with post-event surveys, CEU (continuing education units) management, and reporting.
• Assist other departments, as needed.

Required Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of 2 years of experience in marketing, sponsorship sales, and/or event management.
• Strong communication skills, both written and verbal, and interpersonal skills.
• Strong customer service orientation and commitment to company’s “Members Come First” motto.
• Ability to plan, organize and prioritize work effectively yet remain flexible in order to adapt to changes in work environment.
• Excellent time-management, prioritizing, problem prevention and problem-solving skills.
• Ability to maintain confidentiality of sensitive information.
• Ability to handle multiple assignments and projects simultaneously and work independently as well as a collaborative environment across internal departments in a fast-paced environment.
• Willingness to work across internal departments is a must. Work as a team toward achieving individual, company’s, and client’ annual business plan and budget goals.
• Ability to travel up to 10% of the time per year.
• Motivation to succeed, outgoing and friendly personality.

Required Technical Skills

• Demonstrated proficiency with email marketing software (MailChimp, Constant Contact, etc.).
• Demonstrated proficiency with WordPress-based websites.
• Some proficiency with webinar management platforms (Zoom/Teams) and event registration systems.
• Some proficiency with Google Ads/LinkedIn Ads.
• Basic graphic design skills (Canva or Adobe Creative Suite).
• Basic knowledge of CRM and membership database (iMIS, YourMembership, etc.).
• Basic knowledge of YouTube, Vimeo, SurveyMonkey, Doodle Poll, Asana, and Slack.

Preferred

• Experience working for associations and/or association management companies
• CMP or PMP certification