Assistant Director of Athletic Communications

SUMMARY

The Assistant Director for Athletic Communications supports the promotion of all facets of the Athletic Department to internal and external constituencies to heighten visibility and expand support for varsity intercollegiate programs. This position collaborates on the designs and production of brochures, game programs, newsletters, and social media posts, oversees gameday statistical operations and promotion of select sports with direct supervision of student workers. They aid in all broadcast productions of home sporting events. The Assistant Director supports the work of the Director of Athletic Communications to ensure the responsibilities of the area are effectively covered.

DUTIES AND RESPONSIBILITIES

Digital/Social Media

• Direct and manage the athletics department website and all social media platforms, with content type ranging from written, graphic design and multimedia/video.
• Provide strategic recommendations to the Director to enhance the visibility and impact of the Athletic Communications office, including tracking and reporting on digital metrics and engagement across platforms.
• Responsible for all publicity efforts including writing, editing and distributing all press releases; social media management for multiple accounts across a variety of platforms.

Game Day Operations

• Compile, disseminate, and maintain sports statistics for assigned teams and serve as the official scorekeeper for all home games.
• Manage setup, live production and breakdown of webcast equipment.
• Communicate with and solicite media for event coverage and feature stories on student-athletes, teams, and other department milestones and accomplishments.
• Completing conference, regional and national award applications to recognize coaches and student-athletes from assigned teams and programs.

ADMINISTRATIVE

• Plan and implement historical archives, as well as maintenance of photography database.
• Work collaboratively with the University’s marketing and communications office on all athletic-related news stories and events.
• Promotes a positive image of the University through participation in community and professional organizations, representing the University at professional meetings, and establishing and maintaining credible relations with various news media and other collegiate sports information offices.
• Contributes to the overall success of the Athletics Department by performing all other duties and responsibilities as assigned.

Student Staff Leadership & Development

• Recruit, hire, train, and supervise student interns and employees (including Graduate Assistants) in conjunction with the Director of Athletic Communications. This includes assigning and managing projects to ensure timely, high-quality delivery.
• Assign and supervise student staff to assist with in-game responsibilities (scoreboard, public address, statistics, etc.), in-game updating of social media platforms and score reporting.
• Provide mentorship and professional development in video production, photography, and graphic design.
• Foster a collaborative, creative team environment that supports student learning and leadership growth.