Director of Membership Engagement

COMPANY OVERVIEW

Conway Data is the contract association manager for the Industrial Asset Management Council (IAMC). 

IAMC is the premiere manufacturing and industrial real estate trade association for professionals in the U.S. and abroad. Using a personable and forward-thinking approach, IAMC facilitates the best networking, knowledge sharing and professional development opportunities for its members. Through these channels, IAMC members are better able to create value for their respective companies, shaping the future of the industry.

POSITION OVERVIEW

IAMC is seeking a results-driven, relationship-first Director of Member Engagement to lead our member retention and engagement strategy. This is a high-impact, high-visibility role for someone who is energized by building genuine connections, moves with urgency and intention, and thrives as part of a collaborative team working toward shared goals.

The Director of Member Engagement owns the member experience from onboarding through long-term retention. This person proactively identifies opportunities to deepen member relationships, drives participation across IAMC programs and committees, and partners closely across the IAMC staff team to ensure every touchpoint reinforces the value of IAMC membership.

A critical distinction of this role: IAMC’s “Corporate” members are the anchors of the organization and must receive primary focus in all engagement and retention efforts.

AREAS OF RESPONSIBILTY

Member Retention & Relationship Management

• Proactively cultivate and maintain direct, ongoing relationships with current IAMC members through regular calls, emails, personal notes, and in-person visits, with a primary focus on Corporate members.
• Serve as the go-to staff contact for current members, ensuring needs are understood, addressed promptly and escalated when appropriate.
• Lead the membership renewals process in partnership with the accounting team, resolving member questions and concerns with a sense of urgency and care.
• Develop and execute a comprehensive member engagement and retention plan with specific, measurable goals and regular reporting on progress.

Onboarding & New Member Experience

• Partner with the Director of Membership Development to design and deliver a best-in-class onboarding experience that sets new members up for long-term engagement from day one.
• Connect new members with relevant committees, programs, peer networks and leadership opportunities early and often.

Programs, Committees & Events

• Serve as staff liaison to the Member Engagement Committee and a select number of other committees participating actively in calls, supporting deliverables and keeping initiatives on track.
• Lead and execute the Ambassador Program for bi-annual IAMC Forums, driving strong member participation and a welcoming experience.
• Lead and execute the annual IAMC Service Provider and Economic Developer of the Year Awards program.
• Promote IAMC Local Meetings to the membership and collaborate with the Director of Membership Development on attendance and outreach efforts at target-market events.

Strategic Collaboration & Communications

• Partner with the Senior Director of Communications & Marketing to develop and deploy membership marketing strategies, print and digital materials, and engagement campaigns.
• Work with the President & CEO, Board of Directors, and IAMC staff to ensure the membership value proposition remains central to IAMC’s strategic planning.
• Prepare and present timely membership reports tracking critical data, analyzing trends and making actionable recommendations for improvement.
• Maintain accurate current member profiles in the IAMC database; oversee related administrative responsibilities with precision.
• Support IAMC Forums and other all-team initiatives that advance member value.