Director of Sales

1.  Sales Management

• Lead and actively participate in developing and executing sales of the IAVM marketing portfolio.
• Manage, coach, and motivate the sales team while personally maintaining a book of key accounts.
• Set sales targets and monitor performance, while directly cultivating new business opportunities.
• Oversee client relationship management and personally engage in high-level negotiations.
• Collaborate with marketing and operations to align sales initiatives, while representing the company at industry events to drive direct sales.
• Report on sales performance and forecasts and ensure timely execution and fulfillment of sales deliverables.
• Support the Business Sales Manager in generating advertising revenue across print, digital, and online platforms.
• Help develop and manage advertising strategies. 
• Create advertising budgets and sales materials (e.g., media kits).

2. Exhibit Sales & Trade Show Management

• Direct and oversee planning to ensure a successful annual trade show, while actively driving exhibitor and sponsor engagement and sales.
• Collaborate with the general contractor to design exhibit hall specifications and floor plans that enhance exhibitor and attendee experience.
• Develop and execute plans to pre-sell future booth space onsite, securing early commitments.

3.  General Sales & Relationship Development

• Cross-team collaboration to develop annual sales budgets and forecasts.
• Conduct outreach via calls, emails, and meetings to exceed revenue targets.
• Prepare sales collateral and promotional materials in collaboration with IAVM’s Marketing team.
• Represent IAVM professionally at meetings and events with external partners.

4.   Supporting duties and responsibilities

• Performs miscellaneous job-related duties as assigned.

5.   Skills, knowledge and abilities

• Ability to identify and implement revenue opportunities that meet the needs of members.
• Ability to create partnerships that generate high value propositions for members and the association. 
• Ability to prepare effective reports.
• Ability to travel and work long, irregular hours as dictated by sales activities and event programming.
• Ability to create budgets and forecasts.
• Ability to create new revenue generating opportunities.
• Ability to establish and maintain effective working relationships with sponsors, clients, associates, staff, and the industry. 
• Attention to detail.

6.   Minimum requirements

• Bachelor's degree or equivalent experience required. 
• Eight to ten years of direct sales, sponsorship sales, exhibit sales, advertising sales or business development experience in a service industry or with a non-profit.
• Ability to successfully mentor and manage a sales team.
• Knowledge of the inner workings of membership driven associations is a plus.