Marketing and Communications Coordinator

About NDEO

NDEO is a non-profit, membership organization dedicated to supporting dance educators, teachers, artists, students, and administrators of all backgrounds with resources, community, education, and inspiration to strengthen their teaching, advocacy, artistry, and leadership. Each and every person who is a member of NDEO, a participant in our professional development programs, or simply a viewer of our content, makes an impact in the lives of their students each and every day they teach. The rejuvenation, education, and inspiration they receive from NDEO flows through to impact every class they lead, and every student they teach. 

NDEO advances the practice and profession of dance education through advocacy, professional development, and a deep commitment to the educators who make this work possible. Our staff are stewards of this mission. Across all roles, our work is grounded in service to members, care for the field of dance education, and a commitment to providing programs, resources, and communications that are accessible, meaningful, and responsive to member needs. 

NDEO is a small, mission-driven organization in which effective operations depend on staff collaboration across roles and functions. All employees are expected to contribute to broader organizational initiatives and support colleagues during high-demand periods, while maintaining focus on their core responsibilities.

Position Summary

The Marketing and Communications Coordinator serves as a key member of the NDEO office team, with responsibilities spanning marketing, communications, and direct member services. This position collaborates with program staff across the organization to develop and execute promotional and communications efforts for NDEO’s full portfolio of programs and initiatives, while managing the organizational communications calendar and contributing to broader marketing planning.

A defining feature of this role is the connection between member-facing work and communications. The Coordinator is expected to bring insights gathered through direct member engagement into marketing planning and messaging, helping ensure that NDEO’s communications reflect the real needs, questions, and interests of its membership.

This role provides a broad entry point into NDEO operations, with the expectation that the Coordinator will develop a working knowledge of NDEO’s programs, platforms, and member needs. The position requires strong initiative, comfort with digital tools, a collaborative orientation, and a service mindset that keeps the member experience at the center of the work.

Key Responsibilities

Marketing Strategy & Collaboration

The Marketing and Communications Coordinator will: 

• Collaborate with all program staff to develop and implement marketing and promotional plans for NDEO programs, events, courses, and organizational initiatives
• Contribute to the development of organizational marketing strategy, including identifying opportunities to increase program visibility, member engagement, and audience reach
• Maintain and manage the NDEO communications calendar, coordinating content schedules across programs and staff to ensure cohesive, timely, and non-conflicting outreach
• Track and analyze the impact of marketing and communications efforts, including engagement metrics, open rates, and campaign performance; compile regular reports for supervisor review and use findings to inform future strategy
• Bring forward ideas and initiatives for marketing the organization and its programs, grounded in both communications best practices and insight gathered from member services work
• Support the development and execution of communications plans for new programs and pilot initiatives as assigned
• Work with the executive team to develop and implement the annual marketing budget and monitor marketing expenditures
• Monitor public perception and identify opportunities to enhance brand visibility
• Create, implement, and optimize paid advertising across social media platforms

Communications & Content

The Coordinator will: 

• Create and schedule content for NDEO social media platforms, ensuring alignment with program messaging, organizational voice, and the communications calendar
• Develop and deploy email campaigns for programs, events, fundraising initiatives, and member communications
• Ensure brand and messaging consistency across all communications channels, flagging inconsistencies or gaps to the supervisor
• Support the production of member-facing content that reflects current organizational priorities and member needs, including promotional copy, event announcements, and program updates
• Assist with survey creation and data-gathering initiatives to support member engagement and communications planning
• Support digital fundraising and engagement campaigns via email, website, and social media

Member Services & Engagement

The Coordinator will: 

• Serve as a primary contact for the membership inbox and office phone on assigned days, providing timely, high-quality responses to member inquiries
• Assist members with renewals, new memberships, and account access using standard procedures
• Support member engagement and retention through proactive outreach
• Actively apply insight gathered through member services interactions to inform communications strategy, messaging priorities, and marketing initiatives, surfacing recurring themes, questions, and feedback to the team
• Identify constituent needs and connect them with relevant programs, services and organizational resources
• Manage the Jobs and Events Board, including reviewing submissions, posting approved listings, and following up with submitters as needed
• Support community meetup scheduling and logistics, including pre-event coordination and day-of support in collaboration with the Professional Learning and Events Manager

Administrative & Organizational Support

The Coordinator will: 

• Serve as committee liaison for assigned committees, including scheduling, agenda support, and follow-up communications
• Support the Executive Director with data requests, research, and administrative tasks as assigned
• Contribute to website content, content editing and design 
• Participate in staff meetings and contribute to a collaborative office culture
• Contribute to regular reporting and performance summaries as requested