Senior Vice President, Membership

PRINTING United Alliance (printing.org), the largest national graphic arts trade association,represents an industry with approximately one million employees and serves the interests of thousands of member companies. Through advocacy, research, education, and networking, we provide products and services that help our members enhance their knowledge, growth, efficiency, and profitability.

The Alliance is a dynamic and diverse organization with a growing membership, expanding member service offerings, and a media organization with multiple brands producing print magazines, events, e-newsletters, websites, research, and video content.

We offer our employees the opportunity to work collaboratively with a highly engaged team in a dynamic and evolving industry.

Position Summary: 

The Senior Vice President, Membership is responsible for driving the growth, engagement, and retention of PRINTING United Alliance’s member base. This role leads the development and execution of membership strategy, ensuring strong value delivery, increased member satisfaction, and sustained revenue growth. As a key leader within the organization, the Senior Vice President, Membership oversees membership sales, retention, and engagement initiatives, while partnering cross-functionally to align programs, services, and communications with the evolving needs of the printing and graphic arts industry. 

This position is remote within the United States and requires a work schedule aligned with Eastern Standard Time (EST) business hours. 

Essential Duties and Responsibilities: 

Membership Growth & Strategy 

• Develop and execute a comprehensive membership growth strategy, including acquisition, retention, and expansion.  

• Identify new market segments, membership models, and value propositions to increase reach and relevance.  

• Establish and track key performance indicators (KPIs) related to membership growth and engagement.  

 Sales & Revenue Generation 

• Lead membership sales efforts, including new member acquisition and upsell opportunities.  

• Develop pricing strategies, membership tiers, and promotional campaigns to drive revenue.  

• Collaborate with marketing to optimize lead generation, conversion, and member onboarding.  

 Member Engagement & Retention 

• Design and implement strategies to enhance member experience, satisfaction, and long-term retention.  

• Oversee member onboarding, engagement programs, and lifecycle management.  

• Utilize data and feedback (surveys, usage metrics, etc.) to continuously improve member value.  

Cross-Functional Collaboration 

• Partner with teams across events, education, research, and advocacy to align offerings with member needs.  

• Ensure membership insights inform organizational strategy and program development.  

• Work closely with marketing and communications to ensure consistent, compelling messaging.  

Data, Analytics & Systems 

• Leverage CRM and analytics tools to manage membership pipelines, track engagement, and forecast performance.  

• Develop dashboards and reporting to provide visibility into membership trends and outcomes.  

• Drive data-informed decision-making across the membership function.  

 Industry & Relationship Leadership 

• Serve as a key external ambassador to members, prospects, and industry stakeholders.  

• Build and maintain strong relationships with key accounts and strategic partners.  

• Represent PRINTING United Alliance at industry events and forums.  

 Team Leadership & Development 

• Lead, mentor, and develop the membership team (sales, account management, engagement).  

• Build a high-performing, customer-focused culture with strong accountability for results.  

• Establish clear goals, performance metrics, and professional development pathways.  

 Qualifications: 

Required 

• Bachelor’s degree in Business, Marketing, Communications, or related field.  

• 10+ years of experience in membership, sales, business development, or related functions.  

• Proven track record of driving revenue growth and member/customer retention (must provide examples).  

• Strong leadership experience managing teams and cross-functional initiatives.  

• Experience with CRM systems and data-driven decision-making.  

 Preferred 

• Experience in associations, nonprofits, or member-based organizations.  

• Familiarity with the printing, manufacturing, or related industries.  

• Experience with multi-channel revenue models (membership, events, sponsorships, education).  

 Key Competencies 

• Strategic thinking and growth orientation  

• Sales leadership and revenue generation  

• Customer/member experience focus  

• Data-driven decision-making  

• Strong communication and relationship-building skills  

• Collaborative leadership and influence  

PRINTING United Alliance recognizes that our employees are our greatest asset, and we are committed to providing a benefits package designed to support their well-being and success. In addition to a competitive salary, we offer a comprehensive benefits package that includes medical, dental, and vision coverage; company-paid life and disability insurance; flexible paid time off and paid holidays; a 401(k) plan with a generous company match; and a variety of additional employee benefits.

We are committed to fostering a workplace centered on belonging and inclusion where all employees feel respected, valued, and empowered to succeed. PRINTING United Alliance provides equal employment opportunities to all employees and applicants and makes employment decisions based on qualifications, merit, and business needs. We do not discriminate on the basis of race, religion, color, age, gender (including pregnancy, childbirth, or related medical conditions), marital or parental status, sexual orientation, gender identity or expression, ancestry, national origin, citizenship, political affiliation, veteran status, disability, or any other legally protected characteristic.

To Apply:

Interested candidates should submit a resume and cover letter outlining their relevant experience, leadership background, and interest in the position to hr@printing.org.