Marketing Manager

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Overview

Marketing Manager reports to David Geffen School of Drama at Yale/Yale Repertory Theatre (DGSD/YRT) Director of Marketing & Communications, including day-to-day direction from the Senior Associate Director of Marketing & Communications. Develops strategies and plans for: integrated social media and electronic marketing campaigns for DGSD/YRT, YRT audience development, and single ticket campaigns for DGSD.

Essential Duties
1.Develops and implements overarching social media plans for YRT and DGSD. 
2.Oversees the YRT and DGSD email communications portfolio, including development and governance of templates, and supervises the design and deployment of email marketing and related outreach. Ensures alignment with brand standards and overall creative direction. Supervises testing and quality assurance to maintain consistency, accessibility, and production quality. 
3.Under supervision of Director of Marketing & Communications oversees, develops, and executes institutional and individual production marketing and audience development strategies, plans, and analytics to aggressively advance DGSD/YRT’s mission, reaching its strategic marketing and communications goals and objectives.
4.Develops strategies and plan for single ticket campaigns for DGSD. 
5.Develops overarching strategies pertaining to DGSD productions and YRT subscriptions campaign.
6.Provide editorial support for department, including copy writing, editing, proofreading. 
7.Develops overarching marketing strategies pertaining to DGSD productions and initiatives and manages DGSD Single Ticket expense and revenue budgets.
8.Builds and maintains relationships with Yale and New Haven community organizations and groups; manages and hosts YRT audience development and audience engagement events, on and off site. Manages and oversees opening night parties for the Yale Rep shows and other special events. 
9.Develops, manages, and maintains the DGSD/YRT media library. Includes identifying people and productions in the photos, tagging and updating metadata, archiving, and uploading and testing the libraries in various viewers. Along with Web Services, determines future needs and applications for the media library. Also maintains the process manual and trains students to use the systems.
10.Maintains DGSD professional names list and electronic biography files for all students, faculty, and staff for programs and other various purposes in the department and throughout the institution.
11.In the absence of Publications Manager, covers all aspects of that portfolio.
12.Mentors and trains students. Provide feedback on students’ performance to appropriate supervisors.
13. And other duties as assigned by Director of Marketing & Communications. 
 

Required Skills & Abilities

1.Strong self-starter who excels in a team environment. Strongly demonstrated ability to market a professional theater. Strong strategy, analytic, and problem-solving skills. Strongly demonstrated budgeting skills.

2.Strongly demonstrated prioritization, time-management, problem-solving and strategic thinking skills.  Strongly demonstrated interpersonal written and verbal communication skills. 

3.Strongly demonstrated familiarity with and passion for communicating with audiences through social media platforms.

4.Strongly demonstrated excellent graphic design, typography, and image processing skills.

5.Strongly demonstrated excellent interpersonal, written, and verbal communication, proofreading, and editing skills. Strongly demonstrated thoroughness, accuracy, and attention to detail.

Preferred Education & Experience

Tessitura experience. Degree in Marketing, Journalism, English, Theater Management, or Arts Administration.

Principal Responsibilities

Required Education and Experience

Minimum requirement of Bachelor’s Degree in related field and three years of related experience or an equivalent combination of education and experience.

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Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

Health Requirements

Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy.

Posting Disclaimer

Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions.

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the position. Employees will be assigned specific job-related duties through  their hiring department.

The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus.