Director, Membership

SUMMARY: The Director of Membership is primarily responsible for driving the strategic, tactical, and administrative functions of the American Mathematical Society’s membership marketing and engagement activities.

• Lead membership marketing strategies and partner with the Communications and Marketing Department to execute campaigns through AMS channels, ensuring brand alignment and cohesive messaging.
• Serve as business owner for membership marketing requirements (membership growth goals, audience strategy, value proposition, and campaign planning) while the Communications and Marketing Department serves as the channel/execution lead (creative, production, brand, editorial, web/email operations, marketing materials, including brochures, newsletters, and digital content). Membership marketing duties include but are not limited to the following:
• Growth goals: establish acquisition and retention targets; expand the funnel of membership marketing; develop renewal and lifetime membership strategies; lead strategies for institutional/corporate memberships including prospecting, pipeline management, and relationship stewardship (in collaboration with AMS departments).
• Audience & engagement strategy: develop audience segmentation and personas; design and manage end-to-end membership lifecycle journeys (onboarding, first-year retention and engagement programs, renewal, lapsed membership) including message cadence and channels.
• Value proposition: define and promote the membership value proposition by segment; develop differentiated institutional/corporate value propositions, benefit bundles, and renewal approaches.
• Campaign planning: Develop a schedule for membership marketing campaigns and membership communication campaigns, including calls to join and renew membership; set and achieve conversion KPIs.
• Collaborate with internal departments, such as the Communications and Marketing Department, to manage the organization’s online presence, including websites, social media, and email marketing.
• Analyze market trends and data to inform marketing strategies and campaigns.
• Collaborate closely with Member Services to inform strategy and messaging; does not directly manage day-to-day transaction processing.

Leadership and Management

• Lead, mentor, and manage the membership team, providing guidance and support to achieve departmental goals.
• Collaborate with other AMS departments to ensure a cohesive approach to member services, marketing, and communication efforts.
• Provide staff support and serve as a liaison on certain AMS governance committees.
• Work with volunteer leaders and committees to align activities with the organization's mission and strategic objectives.

Data and Analytics

• Monitor and analyze membership marketing and communication metrics and KPIs to evaluate the effectiveness of strategies and programs.
• Serve as business lead for membership-related CRM/marketing automation, in collaboration with the IT Department, and regularly acquire new leads/lists to effectively manage membership audiences, drive new membership growth, and analyze the membership pipeline. Prepare automated renewal campaigns to ensure successful retention of members.
• Prepare regular reports and presentations for the leadership team and board members on membership trends and performance.
• Conduct ongoing, regular membership surveys and translate insights and data into program and messaging improvements.
• Utilize data to inform decision-making and strategy development.

Budget and Financial Management

• Develop and manage the membership department budget, ensuring efficient use of resources.
• Identify and pursue opportunities for revenue generation through membership dues, sponsorships, and other initiatives, in collaboration with other colleagues and departments, as necessary.

Strategic Planning

• Contribute to the development and implementation of the organization’s strategic plan, with a focus on membership growth, marketing, and engagement.
• Collaborate across AMS to integrate membership strategy with key programs, meetings and conferences, professional development, and publications.
• Stay informed about industry trends and best practices in membership development and apply this knowledge to enhance the organization’s programs.

INTERNAL AND EXTERNAL RELATIONSHIPS:

Internal: Report to Chief Growth and Engagement Officer; work with staff in other departments to plan and implement membership recruitment and retention strategies; cooperate with staff in other departments on relevant projects

External: Work with relevant AMS committees and officers on membership issues; communicate with AMS members and representatives of other organizations

SUPERVISORY RESPONSIBILITIES:

Yes