Marketing & Digital Content Associate

The Marketing & Digital Content Associate is a creative, detail-oriented professional responsible for executing multi-channel marketing initiatives, managing digital content, and supporting audience engagement efforts for the Greenville Symphony Orchestra (GSO). Reporting to the Director of Marketing & Audience Engagement, this role plays a central part in bringing the organization’s marketing strategy to life, especially through dynamic social media content, digital storytelling, and on-site audience experiences.

This role owns GSO’s social media presence and content creation while supporting campaign execution, website management, and audience development initiatives. Working closely with the Development and Artistic Operations teams, including education and community engagement initiatives, the Marketing & Digital Content Associate helps translate programming, fundraising priorities, and audience initiatives into compelling digital content, campaigns, and in-person experiences.

REPORTS TO: Director of Marketing & Audience Engagement

HOURS/WEEK:

• 36 hours office work week, plus concerts and special events
• Full time, exempt
• Because this role involves close collaboration and on-site activity, it is primarily based on location. Limited remote work opportunities are available

RESPONSIBILITIES

Social Media & Content Creation

• Manage and maintain all GSO social media platforms, including content planning, creation, scheduling, and publishing
• Develop engaging, high-quality content including graphics, short-form video, photography, and written copy aligned with GSO’s brand and programming
• Maintain and execute a consistent content calendar in coordination with marketing campaigns and concert cycles
• Collaborate with Artistic Operations (including education and community engagement programming) to capture and communicate programming, artists, and behind-the-scenes content in engaging and accessible ways
• Partner with Development to create social media and digital content that supports donor engagement, stewardship, and special initiatives
• Attend rehearsals, events, and internal meetings as needed to gather content and storytelling materials
• Monitor social media channels, respond to audience engagement, and foster a strong digital community presence
• Stay informed on emerging social media trends, tools, platforms, and content formats, bringing fresh ideas to GSO’s digital presence

Campaign Execution & Marketing Coordination

• Support the execution of integrated marketing campaigns across email, social media, web, and digital channels
• Coordinate timelines, assets, and deliverables to ensure campaigns are executed efficiently and on schedule
• Coordinate with Development and Artistic Operations (including education and community engagement initiatives) to ensure marketing campaigns accurately reflect organizational priorities and timelines
• Support cross-departmental campaign needs, including fundraising initiatives, special events, and community programs
• Build, format, and schedule email marketing campaigns, ensuring quality control and alignment with messaging
• Assist with CRM list pulls and segmentation to support targeted campaign deployment
• Maintain organized marketing assets and assist in coordinating internal and external creative resources

Audience Engagement & Front-of-House Experience

• Collaborate closely with Artistic Operations and Development to design and implement front-of-house audience experiences that align with concert programming and donor engagement goals
• Support execution of engagement initiatives that connect artistic programming with audience development and community engagement efforts
• Represent GSO at concerts, events, and community activities, serving as a welcoming and knowledgeable organizational presence
• Ensure consistent and professional marketing presence at performances and public events

Digital Platforms & Website Management

• Maintain and update GSO’s website to ensure accurate, timely, and compelling content
• Support campaign-related updates including concert pages, promotional content, and landing pages
• Assist in maintaining a strong and user-friendly digital experience across platforms

Analytics & Performance Tracking

• Monitor and report on social media and digital marketing performance metrics
• Use data and insights to optimize content strategies and improve audience engagement
• Support basic campaign tracking and reporting as needed